Strategic Communications in Action

What I Do

I ask a lot of questions.

I listen.

I put the goal at the epicenter of our strategy and tactics.

I help leaders and organizations translate complex topics into digestible narratives for their stakeholders.

And then I figure out how to deliver those narratives for optimal impact. The “how” can take many forms, but here are some high-level examples.

Meetings & Events

  • Agenda curation

  • Content and narrative development

  • RFP, vendor, and contractor management

  • Stage design and visual branding

  • Presenter coaching (Including executive-level)

  • Slide, visual, multimedia development

  • On-site media support and press management

  • Meeting host and emcee

  • Q&A facilitation

  • Live social media event coverage

These touch points are an investment – and usually, a crucial opportunity to deliver strategic messaging. As such, every aspect should be handled with great care and intention. From the agenda to the presentations, messaging, and beyond.

Audiovisual Storytelling

I partner with in-house or third-party multimedia teams to ideate, script, direct, and edit content that is engaging, informative, and entertaining for audiences.

The video below, shared at The Motley Fool’s annual employee gathering, was designed to highlight employees from across the country and further the “On the Roadmap Again” strategic business theme.

Leveraging creative themes, or “wrappers” for strategic company-wide meetings ensures that employees are engaged and tuning in for important communication touch points.

Channels Strategy

I provide a data-informed strategic approach to all digital communications channels; including channel management, innovation, development, content curation, editorial calendar development, and more.

Below are current examples of this work in action for The Motley Fool’s internal channels.

Dynamic Channel Management

  • Create a company-wide strategy, infrastructure, and governance

  • Ongoing content curation, management, and calendar planning

Information Management

  • Directed the project management for the platform ideation, build, and ongoing company strategy and governance for the company intranet

  • Overhauled the holdings level information management infrastructure to support the new site

  • Provide ongoing site and content management and execute data-informed optimizations to enhance the user experience

Email Channel Management

  • Oversight of weekly newsletter published through Braze

  • Oversight and management of all company-wide email correspondence

Media Outreach

I offer a tailored approach to every possible story — working with clients and leaders to find the unique hook that will make their story stand out in a fast-paced news cycle to secure coverage.